Emails are pouring in, miniature vicuñas are silently appearing across the country, Sand Hill Road is full of puzzled whispers and accusatory speculation, pamphleteers are stalking tech conference attendees, incredulous word is spreading of a Dianetics for the disruptive innovator set—something is clearly afoot. Wait, miniature vicuñas? What? For those eager for answers and insights, mark your calendars for the December 1 release of the tiny treasure that is Iterating Grace. Below, a hint of what's to come...
What is this tiny book? Who is this Koons Crooks?
Privately printed copies of Iterating Grace began landing on the doorsteps of key figures in the technology world in the summer of 2015. Some were hand-delivered, some arrived in the mail; they were packaged discreetly and unassumingly, and arrived untraceably. Who sent them was unknown. Who wrote them was unknown. But with just 140 tiny copies, the anonymous story of Koons Crooks—a man who took the public musings and aphorisms of the Silicon Valley elite too much to heart, with unfortunate, unexpected consequences—had the tech world atwitter. It was, in the words of Alexis Madrigal, editor in chief of Fusion and one of the first people to receive a copy, “a perfect little skewering of the current moment.”
Attention immediately turned to unmasking the creators of Iterating Grace. There were competing efforts to apply algorithms to the prose that promised to scientifically identify the author. Blog posts and endless comment threads pointed fingers at one bestselling, prize-winning writer after another. A consensus emerged that it must be the tip of a bold marketing scheme by a megacorporation or an especially savvy start-up.
But gradually it became clear that it was simply this: a small piece of literary art, carefully crafted and perfectly pitched, bemused and a bit outraged—redolent, perhaps, of a twenty-first-century Mark Twain—by a creator who did not want to be identified and would not explain anything beyond what the satirical fable said for itself. Even we still don’t know who wrote it; we have corresponded only through intermediaries and via pseudonymous email accounts. The “Friends of Koons,” they call themselves. But that is not the point. The point here is Iterating Grace, finally allowed to speak for itself to the whole wide world.
—The Editors, FSG Originals